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San Diego Convention Visitors Bureau
The SD ConVis promotion
Industry: Tourism/Travel
Project Description: Working with the San Diego Convention and Visitors Bureau and Chapman Warwick, VCC produced the world's first worldwide promotion from San Diego, California. Tasks included: online media planning and buying, website design, database programming, and market
research. The promotion was such a success we received press coverage from both national and local publications including NetGuide Magazine, Reuters, The San Diego Union Tribune, Adweek, and Advertising Age. The final totals for the 60-day promotion were: 2,000,000 banner impressions, 200,000 website visitors, and over 20,000 entrants from 120 countries. |
| Why VCC? VCC's broad talent base, of which combines online marketing, database programming, and graphic design, attracted a large client like the San Diego Convention and Visitors Bureau to our services. As always, results speak for themselves and this promotion demonstrates VCC's ability to successfully integrate key components of the online design and promotion process to deliver outstanding results. Since that promotion in 1996, VCC has managed the online promotions of several other clients such as Costco Auto, Viejas Casino, Hyatt Regency, and The Aventine at La Jolla. Want to know more? |
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